Open Happiness
This project entailed the production of an animated video clip using motion graphics for Coca-Cola, this video is to successfully communicate Coke’s interpretation of happiness.
The aim of this project was to make people smile, this has been achieved as a story line that speaks to the heart has been used and is applicable to any one far and wide. Coke does not have a specific target market, the main consumers are 12-30 years old but the most potential is the age group from 18-25, both genders like this product and use it, all age groups are targeted with this advert. I used the Open Happiness sound track as it suited the theme of the advert and it was perfect for the duration of the animation.
